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Wednesday, November 12, 2025 -  Drawing Room  

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17:30   Scaling Up Welcome Reception

Host: ECOSTRAT
 

The Gordon Webster Jazz Trio
Sponsored by: Canadian Fuels Association

Thursday, November 13, 2025 - Adam Room ​

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07:30   Breakfast – The Chateau Continental

Hosts: Iogen Corporation & U.S. Advanced Biofuels Association ​

 

The Gordon Webster Jazz Trio

Sponsored by: Canadian Fuels Association
 

08:15     Welcome / Opening remarks  Jeff Passmore, Founder, Scaling Up, CEO, Passmore Group Inc.  
 
08:22    First Nation Scaling Up blessing 
   
08:25    Opening Morning Keynotes
Session Chair: TBD

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08:30     Brazil’s Bioeconomy past and present: Decades of success, Carlos Alberto Franco França, Ambassador of Brazil to Canada

 

08:45     From Climate to Defense: Not a Zero Sum Game, Ally LaTourelle Whitney, Attorney, VC Advisor, Founder, Government Affairs Accelerator

 

08:55     Europe’s Bioeconomy Hubs and Strategies: Models for industrial innovation, global collaboration, and the importance of Government procurement, Katalin Nóra Szarka, Associate Professor, Department of Civil Engineering, Schulich School of Engineering, University of Calgary

 

09:05     Karine Péloffy, Lawyer, Project Lead - Sustainable Finance, Ecojustice

 

09:15     Keynotes continue  

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09:30     Keynote Panel Discussion

 

09:45     Budget 2025: Dave Watters, President, The Institute for Collaborative Innovation Canada; former Assistant Deputy Minister, Economic Development and Corporate Finance, Finance Canada
 

10:05     Refreshment Break

Host:    Co-Hosts: Foresight Canada & Next Rung Technology 

 

10:30    BDO Zone success stories, feedstock supply insurance, wild fire prevention, Jordan Solomon, President and CEO Ecostrat Inc.

 

11:00    Outgoing/Incoming: In conversation with Greenspring Bioinnovation Hub’s Executive Directors

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Outgoing Executive Director, Greenspring Bioinnovation Hub - Rod Badcock 
 

Incoming Executive Director, Greenspring Bioinnovation Hub - J. Royden Trainor

 

11:25     Mercer's Climate Transition Plan: Mass Timber, Biogenic Carbon Capture, and low carbon products for society
Bill Adams, Chief Sustainability Officer, Mercer International Inc.
   

In conversation with Sandy Ferguson, Senior Advisor Bioeconomy Initiatives, Foresight Canada

 

11:55    Scaling Up 2025 Feature Country – Brazil

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Chair: Lisa Hanke, Director Regulatory Engagement, EcoEngineers  

 

The new wave of biofuel growth in Brazil: How Innovation, Efficiency, and Scale are driving biofuels market expansion both locally and globally.

Paulo Andres Trucco da Cunha, Commercial Director, FS Fueling Sustainability   
     

Brazilian Corn Ethanol: Current status and future developments

Bruno Maier, Sustainability and International Advocacy Manager, INPASA  
           

The Raizen story: The value chain of sugarcane

Paulo Macedo, Global Managing Director, Raízen S.A.

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12:35     Lunch
Hosts:    Greenspring Bioinnovation Hub & Canadian Standards Association (CSA) Group

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13:30    Scaling Up annual award presentation

 

​13:35       Recent research and standards solutions: CSA Group’s engagement in the bioeconomy
Canadian Standards Association (CSA Group) - Conversation among colleagues:

 

Michael Leering, Director Environment & Business Excellence Standards, CSA Group

 

Lynn Barber, Manager Strategic Initiatives, CSA Group

 

Bailey Smith, Project Manager Natural Resources, CSA Group

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14:05     Forestry Associations moving forward on the bioeconomy 
Chair: Scott Jackson, CEO, Centre for Research & Innovation in the Bio-Economy (CRIBE)

 

Ian Dunn, President, Ontario Forest Industries Association
 

Mahima Sharma, Vice President Innovation, Environment, and Climate Policy, Forest Products Association of Canada (FPAC) 
 

Sheila Harrison, Vice President Policy, Alberta Forest Products Association

BC (invited)

 

14:35     Getting organized: Building capital projects with discipline.
John Ellersick, President, Next Rung Technology

 

14:55     The state of Canadian liquid clean fuels
Fred Ghatala, President, Advanced Biofuels Canada
 

15:20    Refreshment Break

Host:    Advanced Biofuels Canada 

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15:45    The unintended consequences of a paperless world and what you can do about it.
               

In conversation - Chris Henderson, Curator, Transformative Energy & President, Lumos Energy with Jeff Passmore, CEO Passmore Group Inc. 

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16:00    The Sarnia-Lambton Innovation Bridge Commercialization Alliance
 

Matthew Slotwinski, CEO, Sarnia-Lambton Economic Partnership
 

Mehdi Skeikhzadeh, Senior Vice President Research & Innovation, Lambton College 
 

16:30    The US bioeconomy policy juggernaut: Trump 10 months later, Michael McAdams, President, U.S. Advanced Biofuels Association - i nterviewed by Chris Hessler, Managing Partner, AJW Inc.  

 

16:55     The lightening round

Chair: Jeff Passmore, CEO Passmore Inc.

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Renewable Propane: From Talk to Action, Shannon Watt, President, Canadian Propane Association

 

State of the art Innovation Hub, Jean-Philippe Jacques, Director General, Innofibre 

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Nature-Based Solutions for a Climate Resilient Built Environment
Zahra Jandaghian, Research Officer, Nature-Based Solutions Lead, Construction Research Center, National Research Council of Canada
                                                                                                                                                              
Partnerships and projects in the agri-tech sector 
Shefaza Esmail, Program Manager, Mohawk College’s Energy & Power Innovation Centre

 

100% Organic: Wood Ink for printing, packaging & labelling, Alireza Chahardeh, Founder & President,, Orfoncé                

 

The sustainable textile revolution: The transformative potential of hemp, Lelia Lawson, Founder and Chief Technology Officer, Zylotex Inc.

 

17:25     Government’s role in the bio-based economy: Policy, Procurement, Programs

Co-Chairs: Meaghan Seagrave, Executive Director, Bioindustrial Innovation Canada with TBD

 

Getting our foot off the brake: How government is stagnating cleantech growth in Canada. Joachim Stroink, Co-Founder & Chief Government Relations and Global Partnerships, SUSTAERO; Recovering Nova Scotia politician 
 

Bob Paul, Principal, E5 Solutions Consulting; Recovering British Columbia public servant

 

17:45     Reducing off-take risk: How governments can boost the bioeconomy without spending more

 

Allan Eddy, Board Chair, GreenSpring BioInnovation Hub; Board Chair, Forest Economic Task Force of Nova Scotia 

 

Greg Jaffe, Jaffe Policy Consulting LLC​

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18:05   Hospitality Suite

 

Scotch Tasting with Beer Chasers – Suite 258 

Co-Hosts: AJW Inc. & Passmore Group Inc.   

Dinner at your leisure - Byward Market Restaurants

Recommendation: Luxe Bistro, 47 York Street

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​Friday, November 14, 2025  - Adam Room 

 

07:30   Breakfast – The Chateau Continental

Hosts: Renewable Industries Canada & Sarnia Lambton Economic Partnership

 

The Gordon Webster Jazz Trio

Sponsored by: Canadian Fuels Association 

 

08:20   Welcome Back: Jeff Passmore, Founder, Scaling Up, CEO, Passmore Group Inc.

 

08:25    Sustainable Aviation Fuels: The urgent need for international alignment on policy, accounting, and market design

 

Chair:    Ambassador Michel Arslanian Neto, Permanent Representative of Brazil to the International Civil Aviation Organization (ICAO)

              

In conversation with:

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Madison Carroll, Executive Director, Council on Sustainable Aviation Fuels Accountability (CoSAFA) 

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Vinicius Di Nucci, Innovation Executive, Zero Emissions Division, Embraer

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Natalia Cerqueira, Head of Business Development, Atvos

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09:00    From Wood Waste to Wow: How Forestry & the Fuels Sector Can Decarbonize Together

 

Chair: Bob Larocque, President & CEO, Canadian Fuels Association

 

In conversation with:

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 Scott Jackson, CEO, Centre for Research & Innovation in the Bio-Economy (CRIBE)

 

Jason MacDonald, Fuels Policy Advisor, Imperial Oil Ltd.​

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 Craig Werner, Emissions Reduction Alberta

 

09:30    An alternative to carbon tax: BECCS and a Carbon Removal Charge 
Jamie Stephen, Managing Director, TorchLight Bioresources

 

09:50    ​The path to deep decarbonization: The IEA, COP30, and Sustainable Fuels
Brian Foody, CEO Iogen Corporation 

 

10:10    State of the art Innovation Hub 
Jean-Philippe Jacques, Director General, Innofibre  

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10:30    Building globally competitive Canadian cleantech firms through a coherent IP strategy 
James Hinton, Owner / Founder, Own Innovation
 

10:50    Inside the fence: A Canadian green, low risk syngas solution for natural gas displacement, Eric Norgren, Chief Executive Officer, HarvestGreen 4H2 Inc.

 

​11:10     Refreshment Break

Hosts:    The Transition Accelerator & TorchLight Bioresources

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11:35     A sustainable solution for utilizing wood waste and reducing the risk of forest fires in communities across Canada, Klay Tindall, General Manager, Líl̓wat Forestry Ventures
 

11:55     Sessions continue

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12:15     Rural revitalization and the bioeconomy: More relevant today than ever

Shaun Haney, Host, Real agriculture In conversation with: 
Andrea Kent, Vice President Industry and Government Affairs, Greenfield Global
 

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12:40     TBD

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12:55     TBD

 

13:20     The Wrap

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13:30   Closing Remarks / Door Prizes / Adjourn 

 

Jeff Passmore

Founder, Scaling Up

CEO, Passmore Group Inc.

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