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Wednesday, November 12, 2025 -  Drawing Room  

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17:30   Scaling Up Welcome Reception

Host: ECOSTRAT
 

The Gordon Webster Jazz Trio
Sponsored by: Canadian Fuels Association

Thursday, November 13, 2025 - Adam Room ​

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07:30   Breakfast – The Chateau Continental

Hosts: Iogen Corporation & U.S. Advanced Biofuels Association ​

 

The Gordon Webster Jazz Trio

Sponsored by: Canadian Fuels Association
 

08:15     Welcome / Opening remarks  Jeff Passmore, Founder, Scaling Up, CEO, Passmore Group Inc.  
 
08:22    First Nation Scaling Up blessing 
   
08:25    Opening Morning Keynotes
Session Chair: TBD

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08:30     Brazil’s Bioeconomy past and present: Decades of success, Carlos Alberto Franco França, Ambassador of Brazil to Canada

 

08:45     From Climate to Defense: Not a Zero Sum Game, Ally LaTourelle Whitney, Attorney, VC Advisor, Founder, Government Affairs Accelerator

 

08:55     Europe’s Bioeconomy Hubs and Strategies: Models for industrial innovation, global collaboration, and the importance of Government procurement, Katalin Nóra Szarka, Associate Professor, Department of Civil Engineering, Schulich School of Engineering, University of Calgary

 

09:05     Karine Péloffy, Lawyer, Project Lead - Sustainable Finance, Ecojustice

 

09:15     Keynotes continue  

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09:30     Keynote Panel Discussion
 

9:45     Refreshment Break

Host:    Co-Hosts: Foresight Canada & Next Rung Technology 

 

10:15    BDO Zone success stories, feedstock supply insurance, wild fire prevention, Jordan Solomon, President and CEO Ecostrat Inc.

 

10:45    Outgoing/Incoming: In conversation with Greenspring Bioinnovation Hub’s Executive Directors

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Outgoing Executive Director, Greenspring Bioinnovation Hub - Rod Badcock 
 

TBD, Incoming Executive Director, Greenspring Bioinnovation Hub

 

11:10     Mercer's Climate Transition Plan: Mass Timber, Biogenic Carbon Capture, and low carbon products for society
Bill Adams, Chief Sustainability Officer, Mercer International Inc.
   

In conversation with Sandy Ferguson, Senior Advisor Bioeconomy Initiatives, Foresight Canada

 

11:40    Scaling Up 2025 Feature Country – Brazil

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Chair: tbd 

 

The new wave of biofuel growth in Brazil: How Innovation, Efficiency, and Scale are driving biofuels market expansion both locally and globally.

 

Paulo Andres Trucco da Cunha, Commercial Director, FS Fueling Sustainability   
     

Bruno Maier, Sustainability and International Advocacy Manager, INPASA  
           

Paulo Macedo, Global Managing Director, Raízen S.A.

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12:20     Lunch
Hosts:    Greenspring Bioinnovation Hub & Canadian Standards Association (CSA) Group

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13:15    Scaling Up annual award presentation

 

​13:20       Recent research, new standards, and technical specifications: CSA Group’s engagement in the industrial bioeconomy

 

CSA Group Fireside chat - Speakers tbd

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13:50     Forestry Associations moving forward on the bioeconomy 
Chair: CRIBE

 

Ian Dunn, President, Ontario Forest Industries Association
 

Mahima Sharma, Vice President Innovation, Environment, and Climate Policy, Forest Products Association of Canada (FPAC) 
 

Alta (invited)
 

BC (invited)

 

14:20     Getting organized: Building capital projects with discipline.
John Ellersick, President, Next Rung Technology

 

14:40     The state of Canadian liquid clean fuels
Fred Ghatala, President, Advanced Biofuels Canada
 

15:05    Refreshment Break

Host:    Advanced Biofuels Canada 

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15:30    TBD

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15:45    TBD
 

16:15    The US bioeconomy policy juggernaut: Trump 10 months later, Michael McAdams, President, U.S. Advanced Biofuels Association - i nterviewed by Chris Hessler, Managing Partner, AJW Inc.  

 

16:40     The bio-technology lightening round

Chair: tbd

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Renewable Propane: From Talk to Action, Shannon Watt, President, Canadian Propane Association

 

State of the art Innovation Hub, Jean-Philippe Jacques, Director General, Innofibre ​

 

100% Organic: Wood Ink for printing, packaging & labelling, Farima Mamoudan, Co-Founder & Vice-President, Orfoncé                

 

The sustainable textile revolution: The transformative potential of hemp, Lelia Lawson, Founder and Chief Technology Officer, Zylotex Inc.

 

17:10     Government’s role in the bio-based economy: Policy, Procurement, Programs

Chair: tbd

 

Getting our foot off the brake: How government is stagnating cleantech growth in Canada. Joachim Stroink, Co-Founder & Chief Government Relations and Global Partnerships, SUSTAERO; Recovering Nova Scotia politician 
 

Bob Paul, Principal, E5 Solutions Consulting; Recovering British Columbia public servant

 

17:30     Reducing off-take risk: How governments can boost the bioeconomy without spending more

 

Allan Eddy, Board Chair, GreenSpring BioInnovation Hub; Board Chair, Forest Economic Task Force of Nova Scotia 

 

Greg Jaffe, Jaffe Policy Consulting LLC

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17:50     Networking

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18:05   Hospitality Suite

 

Scotch Tasting with Beer Chasers – Suite 258 

Host: AJW Inc.  

Dinner at your leisure - Byward Market Restaurants

Recommendation: Luxe Bistro, 47 York Street

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​Friday, November 14, 2025  - Adam Room 

 

07:30   Breakfast – The Chateau Continental

Hosts: Sarnia Lambton Economic Partnership & co-host available   

 

The Gordon Webster Jazz Trio

Sponsored by: Canadian Fuels Association 

 

08:20   Welcome Back:

Jeff Passmore               

Founder, Scaling Up               

CEO, Passmore Group Inc.

 

08:25    Sustainable Aviation Fuels: The urgent need for international alignment on policy, accounting, and market design

 

Chair:    Ambassador Michel Arslanian Neto, Permanent Representative of Brazil to the International Civil Aviation Organization (ICAO)

              

In conversation with:

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Madison Carroll, Executive Director, Council on Sustainable Aviation Fuels Accountability (CoSAFA) 

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Vinicius Di Nucci, Innovation Executive, Zero Emissions Division, Embraer

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Natalia Cerqueira, Head of Business Development, Atvos

 

09:00    Building globally competitive Canadian cleantech firms through a coherent IP strategy

James Hinton Owner / Founder, Own Innovation

 

09:20    From Wood Waste to Wow: How Forestry & the Fuels Sector Can Decarbonize Together

 

Chair: Bob Larocque, President & CEO, Canadian Fuels Association

 

In conversation with:

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 CRIBE

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 Imperial Oil

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 TBD

 

09:50    TBD

 

10:10    Scaling Up 2024 Feature Province - New Brunswick​​

 

10:20    Inside the fence: A Canadian green, low risk syngas solution for natural gas displacement

              

Eric Norgren, Chief Executive Officer, HarvestGreen 4H2 Inc.

 

​11:00     Refreshment Break

Hosts:    The Transition Accelerator & Co-host available

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11:30     A sustainable solution for utilizing wood waste and reducing the risk of forest fires in communities across Canada, Klay Tindall, General Manager, Líl̓wat Forestry Ventures
 

11:50     Sessions continue

 

13:15     The Wrap

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13:30   Closing Remarks / Door Prizes / Adjourn 

 

Jeff Passmore

Founder, Scaling Up

CEO, Passmore Group Inc.

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